[WoW] Blizz Trademarks "Warlords of Draenor"...so what?

Edit: Name confirmed at Blizzcon, chalk another one up for Boubille!

So MMO-Champion has posted today that Blizzard has filed a trademark for "Warlords of Draenor," but, being a student of law I thought I'd do a brief post explaining what it means. As a quick disclaimer; it is very possible that this application is fake. Only a month or so ago a fake "Halflife 3" trademark was dug up and was later debunked. So I write this under full knowledge that tomorrow we might find out that this is completely false. Still, with luck I can shed some light on what this application means.

Steam's New Subscriber Agreement

Earlier this week Valve caused a stir when they updated their Steam Subscriber Agreement to include what is colloquially known as an "Arbitration Clause" which I have quoted after the break. Suffice to say this new addition has aggravated many, lending ammunition to those that want to claim that Valve is just as "bad" as EA and that it's "fanboys" are merely overlooking a myriad of faults in order to white knight their favorite system. Ironically, I am surprised less by the fact that Valve has suddenly included this section than I am by that it took them this long to get it in there.