Since it's creation Blizzcon has been more of a "WoWcon" than anything else, mainly because for a long time WoW was Blizzard's biggest game by far. The majority of players going to a Blizzcon were going for the WoW content; whether that was to see panels, meet guildmates, or just to bask in the fun of shared love for a story. There's nothing wrong with that, but the world is changing. Going into 2014, another Blizzard game, Hearthstone, was undergoing a huge rise in popularity and millions were signing up for Heroes of the Storm's beta.
Now in 2015 both have become cornerstone's of Blizzard's brand, especially with regards to e-sports. Frankly, e-sports is where the media interest is now, and WoW no longer dominates Blizzard's bank accounts or player base. WoW tried to get into e-sports but it never really stuck the way MOBAs and card games can.
|But there's no need to sneer!|